What (or who) was the Cra-Mi Company?

The Sunday News (Charleston, S.C.), 16 March 1924.

Birmingham (Ala.) Post-Herald, 21 March 1924.

Portsmouth (Va.) Star, 29 March 1924.

Chicago Defender, 12 April 1924.

Southwest American (Fort Smith, Ark.), 27 April 1924.

… and rheumatism?

The Sunday Record (Columbia, S.C.), 29 June 1924.

Placement of ads in dozens of newspapers across the South (and in the Defender) implies the success, or perhaps ambition, of this competitor to Gordon’s Glory Hair Dressing.

The company was serious enough that it registered a patent for its product in January 1924, as this poor reproduction shows.

Official Gazette of the United States Patent Office, 18 March 1924.

Cra-Mi kept up its widespread advertising blitz for the first half of 1924 … then disappeared. I have not been able to determine who owned the business or anything else about it.