William Hines and Willie C. Reid merge barber shops.

In January 1932, William Hines announced the merger of his barber shop with Willie C. Reid‘s Wilson Barber Shop. The new business would occupy the space Reid had held at 130 South Goldsboro Street. (The address is the southernmost storefront of the Hackney Building at 124-130 South Goldsboro and is adjacent to today’s Eyes on Main Street gallery.)

Wilson Daily Times, 16 January 1932.

Hines’ former location at 113 South Tarboro was to close at the end of the month, and he announced an immediate reduction in service prices. (A Boncilla massage, by the way, involved a mud mask with Boncilla-brand “clasmic clay” and was touted to resolve wrinkles, lines, blackheads, enlarged pores, and oily skin.

Wilson Daily Times, 18 January 1932.

  • Willie C. Reid

In the 1910 census of Black Creek township, Wilson County: farmer Jesse Reid, 59; wife Sallie, 53; and children Emmar J., 27, Barnes, 24, Willie, 22, Browdy, 19, Lonely, 17, Effie, 13, and Earle, 10.

In the 1910 census of Black Creek township, Wilson County: farmer Jesse Reid, 59; wife Sallie, 53; and children Emmar J., 27, Barnes, 24, Willie, 22, Browdy, 19, Lonely, 17, Effie, 13, and Earle, 10.

In 1917, Willie C. Reid registered for the World War I draft in Duplin County, North Carolina. Per his registration card, he was born 28 April 1886 in Fremont, N.C.; lived in Warsaw, N.C.; and worked as a barber for John A. Gaston, Warsaw, N.C. [Gaston was a Wilson County native.]

In the 1920 census of Wilson township, Wilson County: at 407 Vick Street, widow Sallie Reid, 64; sons Willie, 30, barber, Boydie, 20, tailor, and Lonely, 25, tailor, daughter-in-law Mary, 24, schoolteacher, granddaughter Hilter, 3 months, and daughters Effie, 23, and widow Emma E., 35.

On 27 October 1920, Willie Columbus Reid, 31, of Wilson, son of Jesse and Sallie Reid, married Mary E. Galley, 25, of Wilmington, daughter of James J. and Lena E. Galley, at Saint Stephen’s A.M.E. Church in Wilmington, N.C.

In the 1922 Hill’s Wilson, N.C., city directory: Reid William (c) barber The Mayflower h 304 N Vick

In the 1928 and 1930 Hill’s Wilson, N.C., city directory: Reid Wm C (c; Mary) barber 130 S Goldsboro h 304 N Vick

In the 1940 census of Wilson, Wilson County: at 304 Vick, rented for $14/month, Willie C. Reid, 54, native of Fremont, N.C.; wife Mary E., 46, county school teacher and native of Wilmington, N.C.; and children William M., 16, and Helen E., 18.

Willie Columbus Reid died 26 January 1969 in Wilson. Per his death certificate, he was born 28 April 1886 to Jessie Reid and Sallie [maiden name not known]; was married to Mary E. Reid; lived at 1106 Atlantic Street; and had worked as a barber.

Clippings courtesy of J. Robert Boykin III.

Our staff is composed of experts; the expense is a matter of your own desire.

“In your home, you should put aside all arguments in favor of the one fact —  the trained and proficient man is the best.” — C.H. Darden & Sons.

Wilson Daily Times, 21 December 1916.


Clipping courtesy of J. Robert Boykin III.

Dr. Elijah L. Reid, the old reliable.

Another ad for veterinarian Elijah L. Reid‘s vaunted wart cure. Reid, who grew up in northwest Wayne County, had settled just across the county line in Moyton, a village adjacent to Stantonsburg.

Wilson Daily Times, 1 October 1897.

Twenty years later, Reid had taken his talents ten miles up the road to Wilson and advertised as “the old reliable Veterinary Surgeon” with an office at his home at Elba and Viola Streets.

Wilson Daily Times, 2 October 1917.

Wilson, N.C., Sanborn fire insurance map, 1913.

Clippings courtesy of J. Robert Boykin III.

Saint Mark’s Parochial School opening.

Wilson Daily Times, 26 September 1925.

In 1925, Saint Mark’s Episcopal Church, and its school, were on Lodge Street at the corner of South Street. The school offered kindergarten through elementary instruction. (This likely meant through fourth grade, as the Colored High School covered grades five and up.) The night school classes were aimed at adults or working children who had left regular school.

Per Patrick M. Valentine’s The Episcopalians of Wilson County (1996), “John Herbert Jones became minister in charge [of Saint Mark’s] on Sunday, October 12, 1924. Born in Sanford, Florida, and educated with private tutors in theology, he had married Bessie Bell in 1915. Together they had five sons and two daughters — all with biblical names. In 1921, Bishop E. Thomas Demby of Arkansas ordained Jones a deacon. When he was preparing for the priesthood under Bishop Cheshire, his committee ‘found him quite well prepared in all subjects, and unusually proficient in the Bible.’

“One reason for the long delay in bringing in a new clergyman was that St. Mark’s lacked a rectory. Jones found all the records carefully kept in correct order and no indebtedness, ‘to the praise of our faithful Lay Reader & clerk [John H. Clark],’ but that membership was ‘greatly scattered some having become members of sectarian bodies, and otherwise.’ Starting from a ‘few standing true to the faith,’ Jones canvassed former members to return to St. Mark’s. ‘Although some refused to come back[,] a goodly number returned.’

“Reverend Jones reorganized a number of activities and services in Rocky Mount and Wilson. St. Mark’s Sunday School was put under the care of long term member Walter A. Mitchell. ‘A marked improvement has been registered in our church school life[,] the same showing continued growth.’ With the permission of the suffragan bishop [Henry B. Delany], he and Robert A. Jackson of St. Augustine’s Church in Camden, Maryland, held a public mission in March 1925. ‘This was a success of no small propor[t]ions to say the least.’ Jones was also active in the Convocation. In 1928 he left for St. Stephen’s Mission, Winston-Salem.”


  • Rev. J.H. Jones — John H. Jones.

In the 1925 Hill’s Wilson, N.C., city directory: Jones Jno H Rev (c) pastor St Mark’s Episcopal Church h 201 N Vick. [As noted, Saint Mark’s had no rectory. The house at 201 North Vick Street was rented from Lydia Grissom Coley, who does not appear to have been an Episcopalian.]

Rev. Jones and family appear in Winston-Salem, N.C., in the 1930 federal census. All their children indeed bore biblical monikers, but the most remarkable thing is that they were Mary E., John H. Jr., John L., Mary L., John D., John R., and John B. Jones. John R. Jones was the only child born during the family’s brief stay in Wilson.

Clipping courtesy of J. Robert Boykin III.

Let us do the work.

Wilson Daily Times, 13 September 1916.

In his early 30s in 1916, William Hines had already begun to branch out into real estate development and other pursuits when this ad for his primary business ran in the Daily Times.

The barbershop at 119 South Tarboro Street, Sanborn fire insurance map of Wilson, N.C. (1913).

Clipping courtesy of J. Robert Boykin III.

Save your money by seeing us.

Wilson Blade, 20 November 1897.

Ed Smith and Goodsey H. Holden ran this ad in the Blade, a late nineteenth-century African-American newspaper published in Wilson.

For more highlights of the single surviving issue of the Blade, the original of which is housed at Freeman Round House and Museum, see here and here and here and here.

The goose grease man.

Wilson Daily Times, 10 October 1914.

George Flack, the “goose grease man,” drove geese throughout the sales territory of the Goose Grease Company, hawking Mother’s Joy Croup and Pneumonia Salve. In 1914, he arrived in Wilson for a thirty-day stay with the W.H. Woodard & Company. In relaying Goose Grease Company’s history, the Daily Times listed Flack, two geese, and five hundred dollars as the company’s starting assets.

Wilson Daily Times, 1 October 1919.

1914 clipping courtesy of J. Robert Boykin III.

Clean shaves and everything sanitary.

Levi Jones clearly believed in the benefits of advertising to set himself apart from the crowded barbershop market in early 20th-century Wilson. This notice touted his business at 108 East Nash Street, opposite Lumina Theatre. (Wilson changed its street numbering system about 1921; Jones’ shop was located at what is now a parking lot at the corner of Tarboro and West Nash Streets.)

Wilson Daily Times, 6 July 1914.

Clipping courtesy of J. Robert Boykin III.