William Hines and Willie C. Reid merge barber shops.

In January 1932, William Hines announced the merger of his barber shop with Willie C. Reid‘s Wilson Barber Shop. The new business would occupy the space Reid had held at 130 South Goldsboro Street. (The address is the southernmost storefront of the Hackney Building at 124-130 South Goldsboro and is adjacent to today’s Eyes on Main Street gallery.)

Wilson Daily Times, 16 January 1932.

Hines’ former location at 113 South Tarboro was to close at the end of the month, and he announced an immediate reduction in service prices. (A Boncilla massage, by the way, involved a mud mask with Boncilla-brand “clasmic clay” and was touted to resolve wrinkles, lines, blackheads, enlarged pores, and oily skin.

Wilson Daily Times, 18 January 1932.

  • Willie C. Reid

In the 1910 census of Black Creek township, Wilson County: farmer Jesse Reid, 59; wife Sallie, 53; and children Emmar J., 27, Barnes, 24, Willie, 22, Browdy, 19, Lonely, 17, Effie, 13, and Earle, 10.

In the 1910 census of Black Creek township, Wilson County: farmer Jesse Reid, 59; wife Sallie, 53; and children Emmar J., 27, Barnes, 24, Willie, 22, Browdy, 19, Lonely, 17, Effie, 13, and Earle, 10.

In 1917, Willie C. Reid registered for the World War I draft in Duplin County, North Carolina. Per his registration card, he was born 28 April 1886 in Fremont, N.C.; lived in Warsaw, N.C.; and worked as a barber for John A. Gaston, Warsaw, N.C. [Gaston was a Wilson County native.]

In the 1920 census of Wilson township, Wilson County: at 407 Vick Street, widow Sallie Reid, 64; sons Willie, 30, barber, Boydie, 20, tailor, and Lonely, 25, tailor, daughter-in-law Mary, 24, schoolteacher, granddaughter Hilter, 3 months, and daughters Effie, 23, and widow Emma E., 35.

On 27 October 1920, Willie Columbus Reid, 31, of Wilson, son of Jesse and Sallie Reid, married Mary E. Galley, 25, of Wilmington, daughter of James J. and Lena E. Galley, at Saint Stephen’s A.M.E. Church in Wilmington, N.C.

In the 1922 Hill’s Wilson, N.C., city directory: Reid William (c) barber The Mayflower h 304 N Vick

In the 1928 and 1930 Hill’s Wilson, N.C., city directory: Reid Wm C (c; Mary) barber 130 S Goldsboro h 304 N Vick

In the 1940 census of Wilson, Wilson County: at 304 Vick, rented for $14/month, Willie C. Reid, 54, native of Fremont, N.C.; wife Mary E., 46, county school teacher and native of Wilmington, N.C.; and children William M., 16, and Helen E., 18.

Willie Columbus Reid died 26 January 1969 in Wilson. Per his death certificate, he was born 28 April 1886 to Jessie Reid and Sallie [maiden name not known]; was married to Mary E. Reid; lived at 1106 Atlantic Street; and had worked as a barber.

Clippings courtesy of J. Robert Boykin III.

One comment

  1. Reid himself was my personal barber in this shop from as early on as I can recall in the 1950’s until sometime in my teens when I hot shifted over to the 100 block of S Lodge Street to enjoy the affectionate services and stories of one SS (Sydney Sherwood btw) Boatwright up until I stopped getting haircuts for a while. I understand now that Reid must have retired from barbering about then. The black and white tile floors of the Hackney Building bring back all these memories of the strops and the smells of a good barber shop of olde.

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