The mattress answered the problem perfectly.

Wilson Daily Times, 5 July 1952.


Jerry L. Cooke‘s open letter to Heilig-Meyers furniture company offers an unusual glimpse of private life. Cooke wrote of his health, his medical treatment, his work history, and his consumer preferences. Born in 1886 in New Bern, N.C., Cooke lived in Wilson from about 1920 to his death in 1976. Though this letter was published a few years outside the period of Black Wide-Awake’s focus, I post it for its unique insight.

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