Benefit for Mercy Hospital.

Screen Shot 2019-01-22 at 7.50.29 PM.png

“All receipts given to colored hospital,” Wilson Daily Times, 11 April 1930.

This advertisement touts a midnight variety show and movie screening to benefit Mercy Hospital. The institution, in continuous financial straits, had recently been sold at auction to businessman Wade H. Gardner.

Though the ad is not explicit, it seems to be directed at a white audience. James Edward Andrews, Carl S. Hinnant (described in the 1930 federal census of Wilson as an orchestra musician), Sidney Willoughby and Lester Rose were local white men, and a “black face comedy act” would not have had primary appeal to an African-American audience.

 

2 comments

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s