The new decorated Ritz.

9 19 1942.PNG

The Carolina Times, 19 September 1942.

The ad above, touting the “new decorated” Ritz Theatre, ran in The Carolina Times, an African-American newspaper based in Raleigh, North Carolina. The white-owned Ritz, which catered to a “colored” audience, was located at 523 East Nash Street.

This photograph of the Ritz, which hangs in a hallway of the Freeman Round House and Museum, is undated, but contains some clues however. The magnificent movie posters at either side of the entrance promote Lena Horne, Bill Robinson and Cab Calloway in the acclaimed musical Stormy Weather, which was released in 1943.  The sign above the ticket booth reads “GRAND RE-OPENING, Monday May 13th,” but 13 May 1943 was not a Monday. Nor was that date a Monday in 1942, when the reopening ad above ran. The closest years that fit are 1940 and 1946. Thus, either the sign was left hanging for several years, or Stormy Weather was a re-run showing several years after original release. If this photograph were taken by Raines & Cox studio, which seems probable, the 1946 date is more likely.

Stormy Weather film poster in vivid color. I have not been able to find color images of the two magnificent posters in the Ritz’ glass cases.

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Update: Mystery solved. Many thanks to Steve Brown for locating this ad from the 11 May 1946 edition of the Wilson Daily Times, touting the Grand Re-Opening of The State’s Finest Most Modern Colored Theatre!

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